One of the key elements of a sales campaign is the creation of a product landing page. This is a page that is linked to in an advertisement displayed to users, for example while browsing the internet or on social media. The landing page must be transparent, have encouraging slogans and advertising descriptions written in the language of benefits. From the website user's point of view, the Call To Action button is crucial, its purpose is to trigger a specific reaction – most often making a purchase or signing up to a newsletter.
However, 100 shoppers has noticed that brands often forget about this button, or it only redirects to information about available stores. The solution here may be the Where-To-Buy tool in the form of a widget that not only shows a list of retailers, but can also show the stock level, price, and directly redirect the customer to the online store of his choice. In addition, this solution is an analytical tool that measures traffic on the landing page and analyzes user behavior.